CRAIGSLIST FACELIFT
Teaming up with Hannah Varghese and Kate Reedy, the goal of this project was to enhance Craigslist's image and usability. We applied a range of quality tools, methodologies, and principles from Lean Management, Six Sigma, ISO, and Malcolm Baldrige, leveraging quantitative data to drive and substantiate improvements.
DEFINING THE PROBLEM
CRAIGSLIST’S BRAND IMAGE LACKS TRUSTWORTHINESS, COUPLED WITH SUBPAR USER EXPERIENCE.
UNDERSTANDING THE CURRENT STATE
VISUALIZE THE IDEAL STATE
ROOT CAUSE ANALYSIS
The Why-Why diagram is particularly useful in problem-solving and continuous improvement processes. It encourages a systematic and structured approach to understanding the factors contributing to a problem, fostering a more informed decision-making process.
HYPOTHESIS AND EXPERIMENTS
Survey results communicate that our revamp of the user experience and design elements resulted in increased satisfacion with Craigslist’s website.
RESULTS AND FINAL SOLUTIONS
