When establishing the groundwork for Subvert, my conceptualization revolved around shaping the brand's unique visual identity and ambiance. The intentional selection of the name "Subvert" captures the spirit of an underground, disruptive gallery—a purposeful agitation challenging the conventional norms of traditional fine art spaces. This strategic approach seeks to evoke a distinctive and rebellious atmosphere, paving the way for an unconventional art experience that defies the established status quo of typical galleries.