INTEGRITY CONCRETE BRANDING
A MENTOR ONCE SAID:
“Even if you’re not passionate about the subject of the project, you should always practice design passionately, you may find yourself doing graphic design for a concrete company.”
“BUILDING A FOUNDATION OF TRUST”
I decided to take this advice literally, and breathe creativity and innovation into a seemingly mundane industry through a transformative branding project. The goal is to crafting a brand that is not only interesting but also compelling and captivating. By embracing a fresh perspective, strategic storytelling, and unique visual elements, the project aims to redefine expectations and create an emotional connection with the audience.
LOGO DEVELOPEMENT
I coined the name “Integrity” for my construction company, a double entendre for strong moral principles and sound construction. Integrity would value their reputation of quality work and transparent client relationships. This narrative became the cornerstone of my approach to developing the brand further.
ITC Avante Gaurd Gothic Pro Bold
INTEGRITY ADVERTISEMENTS
I integrated my narrative into the development of advertisements, effectively conveying Integrity's mission of delivering top-notch construction and fostering trust.
